The Society Theatre initially opened its doors under the management of George W. Ring to present two “song specialties”, two scenic films, two Biograph comedies, the Selig comedy Old Billy (1911), and Vitagraph comedy-drama An Aeroplane Elopement (1911). From the beginning, the Society utilized two Powers No. 6 motion picture projectors to avoid rethreading delays. In the early 1920s, the venue was renamed the Broadway Theatre.
At some time, the Broadway exterior was remodeled and was given the curved entryway that can still be seen today.
References: FilmYearBook-1926 p. 590 : Cinema Treasures website.
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